Wednesday, September 12, 2012

Top 7 Lies Your Makeup Label is Telling You


I came across this article while doing some BeautiControl Research...it can be found at this link Click Here.  I asked Gary for his personal opinion since he's the expert here!  I wanted to know how BC matched up to this article and boy did I get my answer!  I thought I was right, but not quite sure.  This is excellent information for anyone out there concerned about what they are putting on.  My whole view of skincare and cosmetics has been drastically enhanced with BeautiControl.  I can say with confidence that I back these products 100% and have seen amazing results!  Personally and with those I've seen these products work their magic on!  See Gary's expert review on this article below.  And don't be fooled by your makeup label any longer!  


Ashlee, Please see below for my answers.

I hope this helps.

Top 7 Lies Your Makeup Label is Telling You
"Oil free!"
"Natural!"
"Long-lasting!"
Chances are you've seen these phrases on makeup labels — and maybe you've been persuaded to buy something because of these claims. Unfortunately, most of them don't mean a whole lot — and even the ones that are technically accurate can still be misleading.
That's partly because the FDA does not regulate what goes into cosmetics. And while there are guidelines for labeling, there's no review process in place. So it's our responsibility to see through the label lingo and understand what we're putting on our faces.
Actually, this is not an accurate statement.  The FDA does regulate every ingredient that is used in cosmetic formulations, as well as have strict labeling laws and claim substantiation requirements.  They do not, however, test and approve the final formulation. 
We talked to experts — from dermatologists to manufacturers — to find out what we really need to know when reading a makeup label. Here, we're decoding what the claims on makeup labels mean to make it easier to understand what you're really putting on your face.
Nobody really needs 'oil-free' Most people who are prone to breakouts are adamant about only wearing oil-free foundation and concealer because they think oil will make their breakouts worse. And now many beauty companies are making oil-free versions of just about everything — even blush and eyeshadow — to appeal to these women. However, most dermatologists agree that having "oil-free" emblazoned on the label is mostly a marketing trick.
I agree.  In most cases, the skin will benefit from the addition of oil, even if they have oily skin; however, many prefer to have oil-free options to choose from.
In fact, if you turn over your bottle of oil-free makeup, you may very well find oils on the list of ingredients. Companies substitute synthetic oils for natural versions in order to call the product oil-free -— and the irony is many of the synthetic oils are actually more likely to irritate your face.
This is a very misleading statement.  In the absence of oil, cosmetic formulators must substitute an ingredient to provide lubricity to the formula.  Silicones are typically used due to the fact that they give the formula a nice slip, but they also help to control oil breakthrough and have a soft and powdery dry-dpwn.  This statement makes it sounds as if companies use these ingredients as a deceptive measure, when in fact, silicones are often the first choice to use due to the finish that it leaves on the skin.  I don’t think it is fair to call these ingredients “synthetic oils”.  Oils are oils and silicones are silicones.  An informed consumer would be able to recognize the difference.
"The key is looking for the word 'noncomedogenic' or 'nonacnegenic' on the label," explains Washington D.C. dermatologist Dr. Elizabeth Tanzi. These terms indicate that the product will neither clog pores nor cause zits. While acne sufferers tend to avoid all oils, Tanzi stresses there are certain oils that are actually beneficial. Tea tree oil kills bacteria, and lavender oil is an antiseptic with anti-inflammatory properties.
Just because you see SPF doesn't mean you're safe
It's fantastic that so many companies are adding sunscreen to makeup — we can all benefit from more daily SPF. But there are two very different kinds of sunscreen ingredients —chemical and physical — that work in opposite ways. Physical sunblock acts as a barrier on your skin to reflect UV rays. Meanwhile, chemical ingredients absorb UV rays and create skin-damaging free radicals.
"I'm a big advocate of physical sunscreens," says Tanzi. "My number one choice is zinc oxide, followed by titanium dioxide." If you're prone to breakouts, titanium dioxide may make them worse, but zinc oxide is an excellent choice.
Even if your makeup contains zinc oxide, you shouldn't rely on it as your only form of sun protection. Dermatologists recommend applying a teaspoon of SPF 30 or higher to your face — and no one should be wearing that much foundation. The ultimate regimen is an antioxidantserum, followed by a teaspoon of sunscreen, and then your makeup.
I agree with this.  SPF in your color cosmetics are never a substitute for an SPF in your skin care regimen.
'Natural' means nothing
Of all the confusion in the beauty aisle, organic and natural products might be the worst offenders. "FDA requirements say you only have to use 20 percent natural ingredients to say that a product is natural," says Tyler Hanson, founder of Mineral Hygienics. "So the other 80 percent? Who knows?" If it's important to you that your makeup is truly organic, make sure the label specifies that the contents are "USDA-certified organic." And research the products through organizations like the Natural Products Association and The Campaign for Safe Cosmetics.
You may also want to consider whether or not natural is the best thing for your skin. "Just because something is organic or natural doesn't mean it won't irritate your skin," says Tanzi. "Lemon and orange oil are two of the most common irritants found in beauty products -- and that's true even if they're organic." If you have allergies, always do a patch test on the inside of your wrist before slathering an organic cream on your skin.
I agree 100%.  If a consumer is adamant about using products that have a “natural” positioning, they should have a clear understanding of exactly what they are using and the regulations surrounding these claims.
'Anti-aging' ingredients don't really work
So many makeup products are now calling out skin care benefits — like anti-aging and anti-acne — on their packaging. Unfortunately, smoothing wrinkles isn't as simple as adding a fine-line-fighting ingredient to a foundation.
"You can get anti-acne benefits from makeup that contains salicylic acid," says Tanzi. "But anti-aging ingredients? Not so much. And you're better off saving your anti-aging for nighttime anyway." (Many anti-aging ingredients are photosensitive and break down in sunlight.) While Tanzi recommends using makeup with built-in SPF to supplement your sunblock, she says that antioxidants in makeup aren't going to be particularly effective. "They're better delivered through a serum worn underneath your moisturizer," she says.
It is true that anti-aging ingredients in color cosmetics is often wasted, depending on the ingredient.  Like SPF, anti-aging ingredients in color cosmetics should be seen as a supplement, not a substitute for anti-aging ingredients in a person’s daily regimen.
The statement “anti-aging ingredients don’t work”, is just not true.  There are many ingredients that are best to use in the daytime and many that are strictly used at night.  Anti-aging ingredients include SPF ingredients, anti-oxidants, skin recovery ingredients, anti-inflammatory ingredients, collagen and elastin stimulators as well has skin hydration ingredients.  Products used in the day should protect against UV and oxidative damage, strengthen the dermal matrix with collagen and elastin stimulating ingredients and maintain skin hydration.  At night, you need products that speed cellular renewal, provide ingredients to help the skin recover from daily environmental exposure by reducing cellular inflammation and UV assaults.  There is a huge difference between daytime and night time ingredient requirements.
Fragrance-free products may contain fragrances
If you don't like strong smells, fragrance-free is a great option for you. However, if you're buying fragrance-free products because you're allergic or sensitive to fragrances, you may still end up with a reaction. "A lot of companies add masking fragrances to cover the scent of other ingredients — and the FDA doesn't require that these masking fragrances be included on the ingredient list," says Laura Verallo de Bertotto, CEO of VMV Hypoallergenics. While the term hypoallergenic means that a product has only a small chance of causing an allergic reaction, if you're prone to reacting you should always do a patch test when trying something new.
While the FDA does not require “incidental” ingredients be added to the ingredient listing.  This would include each and every component of a raw material.  For instance, let’s use almond oil as an example…most companies would list “almond oil” on the ingredient listing when in fact the ingredient is made up of almond oil, citric acid, phenoxyethynol, etc.  Every ingredient has its own stabilizer and preservative system.  These are considered “incidentals”, and while by law there is not a requirement to list them, by practice we choose to list every component of every ingredient, including incidentals to help the consumer be better informed.
Long-wearing is not the same as waterproof
There's something so enticing about makeup that makes claims like it lasts for "24 hours." We're all busy — who wouldn't want makeup that could survive every obstacle we might face during the day? However, if you plan to jump in the pool while wearing your long-lasting makeup, know that it will be dripping down your face when you get out. These formulations are not the same as waterproof — but they're perfect for someone whose eyeliner tends to be smudged by lunchtime.
This is true, but again, I don’t think this is a “lie” as much as a lack of understanding from the consumer.  There is a clear difference between long-wearing and waterproof. 
'Dermatologist tested' doesn't mean dermatologist endorsed
Just because a dermatologist tested a product doesn't mean he or she liked the product. It's a semantic trick, and the phrase is basically meaningless.
This is true, but again, I don’t think this is a “lie” as much as a lack of understanding from the consumer.  This statement is actually an incorrect generalization.  I don’t speak for every company on the market, but when we use our claims “Dermatologist, Sensitivity and Allergy Tested”, that does mean that the product was tested and approved for market by an independent laboratory that has conducted consumer use, safety, irritation, efficacy, allergy, acne, and toxicological studies.  We only bring products to market that have a zero occurrence rating during the clinical testing period.  That means none of the testing participants experienced any negative reactions as measured by a physician. 

Stay BEAUTIful,


Ashlee Brooks : Your BeautiControl Skin Care & Spa Expert!

Saturday, September 1, 2012

Do you need help with your skincare? What is BeautiControl?


Do you have skin issues that bother you, or do you have great skin and can't believe it can be even better? Want to know why I fell in love with BeautiControl Products? Just ask! Tell me about your skin issue...and let me help correct and change your life!


BeautiYOU training-- Saturday Sept 8th from 9-3! Located at the Hilton in Innsbrook, let me know if you would like to join me! I can bring up to 3 guests with me FOR FREE!! If you are curious about BeautiControl and want to see what all the hype is about, message me and I'll register you as my guest! :) You will learn all about BC products and try many of them!


Stay BEAUTIful,


Ashlee Brooks : Your BeautiControl Skin Care & Spa Expert!